The 2nd war of business of athletic sports brand: Much brand break out of an encirclement
[Chinese shoe net - trade news] we are having the 2nd battle. How to stepHow to stepBrand shop) (China) Ding Shizhong of chairman of bureau of limited company trustee is accepted during two meetings when interviewing, say.
At the moment business of brand of Chinese athletic sports people experiencing extremely hard years, the inventory of tall look forward to, order glided to be hanged in a Li Jian on their head, fall possibly at any time.
What Ding Shizhong leads how step a group to was announced on January 25 annals showed 2012, profit of this company net profit parts to mix 7.623 billion yuan for 1.359 billion yuan with business income, drop respectively compared to the same period 21.5% with 14.4% , this is since appearing on the market in Hong Kong 2007 from it, net profit exceeds now first degrees to slip.
Before this, come from 2008 2011, how to step turnover to rise to by 4.627 billion yuan 8.904 billion yuan, net profit is added by 895 million yuan reach 1.73 billion yuan.
Borrow 2008 northBeijingBeijingBrand shop) Olympic Games chance, insanity of brand of Chinese athletic sports is outspread, grab market space to follow international brand to contend for, be in in succession weak point the acceleration that undertook horse race encircles ground type inside a few years is outspread, achieved high speed growth, achieve capital level through appearing on the market to Hong Kong upgrade.
Countrywide each district is flourishing a sector of an area and shopping centers, consume the small town with limited ability even, see their shop everywhere.
Backside of urgent hurriedly dilate, it is keep long in stock of excess supply, stock and lag of level of management however. 2012, the problem that these concealment begins to ferment centrally.
According to statistic, 2012, Li Ning, how to step, 361, Special pace, Be equal to gramWith Chinese tendercy the total reserve amount of 6 old brands is as high as 37. 2.1 billion yuan. Want to live, retain market competition ability, the first thing throws the weight that goes up personally namely. Ever was in the Hou Lidong that holds the position of brand chief inspector says a gram sports.
Began last year, are each big does the brand announce: of put up the shutters in succession? Piao?012 year shut 1200 shop first half of the year be equal to before the gram 3 quarters closed shut up shop of annual of tendercy of 1067 China to this day of pace of 569 spy closed more than 200361 least, also have 96.
How to step to also do not have escape by sheer luck. 2012, its series shop in all 8075, relatively little 2011 590. Annals shows, this company predicts shop a total Home 7500~7600 this year, this is meant its will continue to close 475~575 door store.
We must want to have commercial transition, one of the most important steps are shop upgrade, the extensive before ending this means of set up shop. Take cities and seize territory is before, and the achievement management that now should be battle hind, it is market conformity. Ding Shizhong says, if who fails in the 2nd war, mean be washed out forever.
Old wholesale age ends
Look in Ding Shizhong, backside of tide of this one put up the shutters, mean sports brand the end of old wholesale age, this also is pattern of a kind of trade change. Large quantities of hair mean traditional trade pattern, namely brand business does not control retail channel, market the agent of the support that finish of outstanding achievement, below this kind of mode, often be salable production stops money, commonplace product keep long in stock, inventory management difficulty is tall.
And Ding Shizhong thinks this is planted brand + the oldest corrupt practice of old wholesale pattern is information not free. In the past our practice is, provide a standard for commodity only, of the others let jobber and join in business goes doing, as to sell go out, often do not care.
To brand business character, should approve only send had formed sale, feel the change that is less than the market and retail terminal however.
This kind of mode ever had been had brilliant, it is with Chinese tendercy exemple, be in 2009, two years 2010, its net gain exceeded 1.4 billion yuan, employee average per capita is achievedBenefit is amounted to1.5 million yuan.
In fact, when rate of Chinese economy progress is slow 2009 come down, problem of sporting goods trade has been, it is the time that Beijing Olympic Games waited a problem to expose only.
According to research, the Olympic Games can be pulled commonly move sponsor a country the population of a few undertakes sports is consumed, soAdidasiCalculate Beijing Olympic Games to be added in mainland outstanding achievement in those days according to the convention fast will achieve 40% the left and right sides.
But this estimation is too hopeful, adidasi, Be able to bear or endure gramDeveloped an industry the first, the 2 inventory after the name begin a large number of keep long in stock.
Suffer an effect bigger is native land brand, adidasi, be able to bear or endure overcome a dozen folding, the sale of the international brand of second line and Chinese native land brand is one disaster after another more.
The method that dissolves the crisis is a change before brand + the traditional channel mode of large quantities of hair, and draw lessons from dress the brand business of library of garment of retail brand actor + the commercial pattern of shopkeeper.
In Japanese economy low in 10 years when confuse, actor garment library shows itself, it broke Japanese integrated firm to dominate garment trade the situation of each link, oneself are perpendicular and integrated each link of product chain, outstanding achievement of the computation after the sale is completed in retail end. Hou Lidong says.
Shanghai lion case seeks advice from father Zhang Bingliang to think, library of garment of ZARA, H M, actor, taste without Yin Liang be depended on supplying catenary system by reason of Chinese consumer gay short, commodity is on the move fast, every chapel can see taste newly appear on the market, good in quality and cheap in price.
Stronger zero wants to make work in prospective management, prospective market competes who can do the government of shop weller, who can live go down. Ding Shizhong says, for this, do we put forward: of a new point of view? of a key to do sth of fade of of sword of drag of left-eyed flounder of brandish Xing Huan colour to fold?
Much brand break out of an encirclement
How to step now should cheap air max 90 develop, cannot be an independent brand only. Ding Shizhong expresses, this is how to step try the 2nd battlefront of break out of an encirclement.
On the much brand path that how treads actually only then at the denounce 4 years ago endowment buy trade mark right of China of Italian brand Fila and operation business.
2008 after Beijing Olympic Games, the Chinese is mixed to sports motion the acknowledge of two concepts is more clear, before this, native land brand is to using extensive sports concept to lead customer almost, those who say is sprotswear, those who sell is recreational and fashionable product actually.
A typical case is, the outdoors motion such as Pan Yan, cross-country, mountain-climbing, ski already made the way of life with white-collar city. Show according to publishing data, go 10 years, market of Chinese open articles for use year add fast more than 40% , already formed the market dimensions that exceeds one billion four hundred and ten million and sixty-five thousand four hundred and eight yuan.
This let Ding Shizhong see a La Hai- - how to step hopeful of outdoors campaign series to come out 2013, be sent to hope to turn round go against situation.
Other Chinese native land trademarks also are stared at followed outdoors sports market, according to Fujian spring city a course of study mies wife person say, 361 planning buy a bicycle to give birth to a manufacturer, make high-end bicycle brand, but this message did not get 361 confirm.
Sports brand is fond of outdoors sports market, the directest motive force is an average level that external use tastes sporting goods of monovalent and apparent prep above. But, consumer of outdoors motion product is relatively rational, so, up to now, what take dominant place on this market still is foreign brand.
This is challenge of a huge apparently to how stepping. (Chinese shoe net - the most authoritative center of the most professional information of shoe line of business)
[Chinese shoe net - trade news] we are having the 2nd battle. How to stepHow to stepBrand shop) (China) Ding Shizhong of chairman of bureau of limited company trustee is accepted during two meetings when interviewing, say.
At the moment business of brand of Chinese athletic sports people experiencing extremely hard years, the inventory of tall look forward to, order glided to be hanged in a Li Jian on their head, fall possibly at any time.
What Ding Shizhong leads how step a group to was announced on January 25 annals showed 2012, profit of this company net profit parts to mix 7.623 billion yuan for 1.359 billion yuan with business income, drop respectively compared to the same period 21.5% with 14.4% , this is since appearing on the market in Hong Kong 2007 from it, net profit exceeds now first degrees to slip.
Before this, come from 2008 2011, how to step turnover to rise to by 4.627 billion yuan 8.904 billion yuan, net profit is added by 895 million yuan reach 1.73 billion yuan.
Borrow 2008 northBeijingBeijingBrand shop) Olympic Games chance, insanity of brand of Chinese athletic sports is outspread, grab market space to follow international brand to contend for, be in in succession weak point the acceleration that undertook horse race encircles ground type inside a few years is outspread, achieved high speed growth, achieve capital level through appearing on the market to Hong Kong upgrade.
Countrywide each district is flourishing a sector of an area and shopping centers, consume the small town with limited ability even, see their shop everywhere.
Backside of urgent hurriedly dilate, it is keep long in stock of excess supply, stock and lag of level of management however. 2012, the problem that these concealment begins to ferment centrally.
According to statistic, 2012, Li Ning, how to step, 361, Special pace, Be equal to gramWith Chinese tendercy the total reserve amount of 6 old brands is as high as 37. 2.1 billion yuan. Want to live, retain market competition ability, the first thing throws the weight that goes up personally namely. Ever was in the Hou Lidong that holds the position of brand chief inspector says a gram sports.
Began last year, are each big does the brand announce: of put up the shutters in succession? Piao?012 year shut 1200 shop first half of the year be equal to before the gram 3 quarters closed shut up shop of annual of tendercy of 1067 China to this day of pace of 569 spy closed more than 200361 least, also have 96.
How to step to also do not have escape by sheer luck. 2012, its series shop in all 8075, relatively little 2011 590. Annals shows, this company predicts shop a total Home 7500~7600 this year, this is meant its will continue to close 475~575 door store.
We must want to have commercial transition, one of the most important steps are shop upgrade, the extensive before ending this means of set up shop. Take cities and seize territory is before, and the achievement management that now should be battle hind, it is market conformity. Ding Shizhong says, if who fails in the 2nd war, mean be washed out forever.
Old wholesale age ends
Look in Ding Shizhong, backside of tide of this one put up the shutters, mean sports brand the end of old wholesale age, this also is pattern of a kind of trade change. Large quantities of hair mean traditional trade pattern, namely brand business does not control retail channel, market the agent of the support that finish of outstanding achievement, below this kind of mode, often be salable production stops money, commonplace product keep long in stock, inventory management difficulty is tall.
And Ding Shizhong thinks this is planted brand + the oldest corrupt practice of old wholesale pattern is information not free. In the past our practice is, provide a standard for commodity only, of the others let jobber and join in business goes doing, as to sell go out, often do not care.
To brand business character, should approve only send had formed sale, feel the change that is less than the market and retail terminal however.
This kind of mode ever had been had brilliant, it is with Chinese tendercy exemple, be in 2009, two years 2010, its net gain exceeded 1.4 billion yuan, employee average per capita is achievedBenefit is amounted to1.5 million yuan.
In fact, when rate of Chinese economy progress is slow 2009 come down, problem of sporting goods trade has been, it is the time that Beijing Olympic Games waited a problem to expose only.
According to research, the Olympic Games can be pulled commonly move sponsor a country the population of a few undertakes sports is consumed, soAdidasiCalculate Beijing Olympic Games to be added in mainland outstanding achievement in those days according to the convention fast will achieve 40% the left and right sides.
But this estimation is too hopeful, adidasi, Be able to bear or endure gramDeveloped an industry the first, the 2 inventory after the name begin a large number of keep long in stock.
Suffer an effect bigger is native land brand, adidasi, be able to bear or endure overcome a dozen folding, the sale of the international brand of second line and Chinese native land brand is one disaster after another more.
The method that dissolves the crisis is a change before brand + the traditional channel mode of large quantities of hair, and draw lessons from dress the brand business of library of garment of retail brand actor + the commercial pattern of shopkeeper.
In Japanese economy low in 10 years when confuse, actor garment library shows itself, it broke Japanese integrated firm to dominate garment trade the situation of each link, oneself are perpendicular and integrated each link of product chain, outstanding achievement of the computation after the sale is completed in retail end. Hou Lidong says.
Shanghai lion case seeks advice from father Zhang Bingliang to think, library of garment of ZARA, H M, actor, taste without Yin Liang be depended on supplying catenary system by reason of Chinese consumer gay short, commodity is on the move fast, every chapel can see taste newly appear on the market, good in quality and cheap in price.
Stronger zero wants to make work in prospective management, prospective market competes who can do the government of shop weller, who can live go down. Ding Shizhong says, for this, do we put forward: of a new point of view? of a key to do sth of fade of of sword of drag of left-eyed flounder of brandish Xing Huan colour to fold?
Much brand break out of an encirclement
How to step now should cheap air max 90 develop, cannot be an independent brand only. Ding Shizhong expresses, this is how to step try the 2nd battlefront of break out of an encirclement.
On the much brand path that how treads actually only then at the denounce 4 years ago endowment buy trade mark right of China of Italian brand Fila and operation business.
2008 after Beijing Olympic Games, the Chinese is mixed to sports motion the acknowledge of two concepts is more clear, before this, native land brand is to using extensive sports concept to lead customer almost, those who say is sprotswear, those who sell is recreational and fashionable product actually.
A typical case is, the outdoors motion such as Pan Yan, cross-country, mountain-climbing, ski already made the way of life with white-collar city. Show according to publishing data, go 10 years, market of Chinese open articles for use year add fast more than 40% , already formed the market dimensions that exceeds one billion four hundred and ten million and sixty-five thousand four hundred and eight yuan.
This let Ding Shizhong see a La Hai- - how to step hopeful of outdoors campaign series to come out 2013, be sent to hope to turn round go against situation.
Other Chinese native land trademarks also are stared at followed outdoors sports market, according to Fujian spring city a course of study mies wife person say, 361 planning buy a bicycle to give birth to a manufacturer, make high-end bicycle brand, but this message did not get 361 confirm.
Sports brand is fond of outdoors sports market, the directest motive force is an average level that external use tastes sporting goods of monovalent and apparent prep above. But, consumer of outdoors motion product is relatively rational, so, up to now, what take dominant place on this market still is foreign brand.
This is challenge of a huge apparently to how stepping. (Chinese shoe net - the most authoritative center of the most professional information of shoe line of business)
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